Ray-Ban: Transforming retail experiences.

Ray-Ban is a style icon and the global leader in premium eyewear market and by far the best-selling eyewear brand in the world.

Through its singular flagship store in London’s Covent Garden, we were tasked with creating successive generations of immersive environments to transform the store for a series of campaigns.

In activating each campaign, we devised an engaging consumer journey from the street-level window, down the feature staircase and into the store environment.

Ray-Ban has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of the rock and movie stars to influence fashion.

Through every decade of its existence, Ray-Ban has shaped popular culture. Never just a transient trend, Ray-Ban eyewear marks out the wearer as an individual of taste and discernment.