PUMA: Designing a global product experience.

PUMA was founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany and is among the world’s best-known athletic brands, with Team Sport, Running, Motorsport and Lifestyle constituting its four main business units.

Inspired by the essence of Forever Faster, we have built over 40 product stories into retail experiences across each business unit, including: a celebration of the 10th Anniversary of PUMA’s partnership with Scuderia Ferrari exclusively for premium stores; the release of PWR WARM technology, an innovative ceramic weave which retains heat in the lining of apparel and inner soles of footwear to aid night running in Autumn / Winter, and the relaunch of Trinomic from the 90s archive, with 90s legend Linford Christie.

Each product story is developed into a unique look and feel and designed as a scaleable retail experience for in-store and windows, accompanied by activation guidelines which ensure cohesive implementation and consistent application of each POS suite, worldwide.

Celebrating the journey with Scuderia Ferrari over 10 years through the launch of Forever Faster. The track represents a journey which is quick, infinite, never ending... The track is Forever Faster.

PWR WARM thermo-regulation technology helps keep the body at an optimal temperature, preserving energy for athletes to be Forever Faster.

Close-up of PUMA Global Retail Trinomic display and installation
Close-up of PUMA Global Retail Trinomic display and installation