ASOS: Revealing the journey of each garment.

ASOS is a global online fashion and beauty retailer, offering womenswear, menswear, footwear, accessories, jewellery and beauty products. It sells over 80,000 branded and own-brand products online and through mobile experiences.

Following a major expansion of its headquarters in Camden, we were invited to create a series of feature graphics within the space.

In the buzzing ASOS production department, we told the story of each garment which enters through it by bringing to life its journey onto the site.

Up to 50 different brands are scheduled across 7 studios.

Each studio shoots 45-60 product per day, with 4-6 minutes

Catwalk film and edits up to 300 videos each day.