YouTube: Uniting the world's hottest digital talent.

YouTube is the world’s leading video-sharing platform, allowing billions of people to discover, watch and share originally-created videos.

We delivered a unique event which brought together the world’s leading digital minds, to showcase developments to the platform and facilitate dialogue between YouTube’s most prestigious channel partners and the next generation of creators.

Hosted at London’s iconic Film Museum in Covent Garden, we created an event identity which fused the origins of film with its digital future, and developed this idea into an immersive environment across four separate spaces.

"YouTube makes creative ideas that were impossible on normal TV, possible. So don't just do what you did before - take advantage and be creative." (PIAS)

"These days the internet is the medium for music videos, and legions of music fans surfing the net determine if a video becomes popular: YouTube, not MTV, is the platform." (NY Times)

"YouTube was the greatest media revolution that our genre has ever seen - and one of our greatest successes." (ManeraMedia)